# Our Values

We observe a handful of long held beliefs in our work. We believe through putting them into action, we will be successful:

- **Focused Intensity**: Do a small number of things well, with the shortest iteration time possible.
- **Caring Deeply**: Every person in the company should care deeply for customers and each other.
- **Extreme Simplicity**: Complexity gets in the way of quality. Ask: is this essential? If not, reconsider.
- **Disciplined Growth**: We're building a large, profitable and independent company with discipline.
- **Craft Excellence**: Judgment rights should be allocated by experience, not hierarchy.
- **Pro Human**: No matter how capable AI becomes, it should remain a human tool.

By working according to our values and helping customers keep their teams mission-aligned by design, we will build a large, independent and profitable company.